Trade Show Exhibition Styles
Trade convention exhibitors typically produce magical environments to take you “uncommon”– and sweep you away to another world. They can be filled with music (The House of Blues discovered at the Exhibitor Show 2006 in Las Vegas), or animals (live African blackfooted penguins at the Magnussen Home Furnishing’s cubicle at International Home Furnishings Market’s biannual trade show in April 2005), adventure or simply plain enjoyable.
Trade convention exhibitors frequently ask why they ought to produce an unique style for their trade show display cubicle. There are at least three excellent factors. Styles set you apart from your competitors, stimulate enjoyment and momentum for your staff, and drastically increase traffic to your trade convention screen.
Magnussen Home Furnishing was exhibiting at this huge trade show and their theme was Jazz Age opulence featuring Irving Berlin’s “Puttin’ on the Ritz” with high hats, narrow collars, white spats and lots of dollars. They used pear shaped penguins that looked like advanced males in tuxedos as a whimsical tie-in to their trade show style of beauty. They likewise worked with teenagers dressed as penguins to wander the spacious trade show flooring to attract guests to their trade show rental display.
Two magicians in the lobby acted like pied pipers drawing guests to their trade program cubicle while performing riveting magic tricks. Magnussen personnel handed out decks of playing cards and they had actually a packed bunny popping out of a black hat as a free gift.
Advanced Micro Devices Inc. (AMD) selected the style, “Break Free” at the National Association of Broadcasters 2005 show. AMD had 5 hip actors dressed in service fits wearing 3-D glasses spread the message of AMD on the trade program floor, the lobby and the trade show displays of their partners.
Outcome: exceeded their initial objective of 1500 visitors by 33%.
Remember that by having a theme for your company at your trade show display screen, you create enjoyment, focus, and sales. Your trade convention themed message becomes a mantra and a hypnotic magnet.
Trade reveal exhibitors typically ask why they need to develop an unique style for their Anaheim trade show booth. Magnussen Home Furnishing was displaying at this giant trade program and their style was Jazz Age luxury featuring Irving Berlin’s “Puttin’ on the Ritz” with high hats, narrow collars, white spats and lots of dollars. They likewise hired teenagers dressed as penguins to stroll the spacious trade show flooring to bring in guests to their trade program display screen. AMD had 5 hip actors dressed in organisation suits wearing 3-D glasses spread the message of AMD on the trade program floor, the trade and the lobby program screens of their partners.